Tell two friends to tell two friends, and the wheels on the buzz go 'round and 'round.

*Read our White Papers, enjoy, download and print 'em, share them with your whole glee club. But include the copyright, and don't go 'borrowing' parts. We'd have to get medieval on you, to politely paraphrase that movie. What got us thinking about this was this very nice young lady from Australia who asked us if we were (how did she put it?) "insane" to put all this valuable stuff out on the internet where anybody might do some conceptual shoplifting. This left us puzzling about Australian ethics and/or the sturdiness of the copyright laws in an age of high-velocity content. After a period of contemplative meditation (i.e., the cocktail hour), we still came down on the side of putting the good stuff out where people can dig into it.There are already enough advertising/branding sites out there with near-zero substance, don't you think? Pointless Flashiness and we-cut-the-clutter bravado? We think meaty content can lead to some interesting chemistry. We meet new and interesting clients from all over, who respond enthusiastically to our insights, methodology, and/or snarky attitude. Bunches of résumés arrive from talented people who figure this would be a good creative factory to work in. The number of universities where our White Papers are part of the MBA curriculum is now in double figures, which we think is just swell. We know of at least nine in America and four in India. (Imagine that.) We've been known to speak to MBA classes, CEO networking groups, and conventions on branding topics. We share our toys. So, if somebody is plagiarizing us (in Australia?), let us know and we'll unleash the legal dogs. In the meantime, we'll continue to cast our bread upon the web, and wait for the biblical hundredfold ROI. Yeah, we know, it breaks the rules, but so does writing a loopy, windy footnote which nobody would actually read.

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